The team at OPULUS Beauty Labs has done something few have achieved in the beauty industry. Twice. They’ve created an entirely new category. Founded by Dr. Robb Akridge, co-inventor of the game-changing Clarisonic, OPULUS Beauty Labs invented and manufactures the OPULUS Activator and Opoule Treatment system. This duo is a novel appliance and formulation that acts like a mini at-home lab for high-potency fresh-made formulas. TIME Magazine named its Retinol+ Starter System a Best Invention of 2021.
The passionate power team behind this innovation has 100+ collective years of experience, marrying the freedom and imagination of a tech start-up with the wisdom and credibility of the world’s most successful beauty brands. Greg Peterson, PhD, Chief Formulation Officer, Michelle Balmer, Chief Brand Officer, and Bill Bryant Chief Operating Officer, led by Dr. Robb, have fine tuned every step of creation, with several patents pending. From breakthrough industrial design to in-house production in Washington State, it all happens under one roof.
“We realized a new, precise form factor that can help solve the ingredient stability challenges of conventional skin care,” says Dr. Robb. “We’ve rethought everything from packaging with minimal plastics to heighted customer experience to the concept of a forever fresh bottle. Now, we have an incredible opportunity to license or collaborate with other brands and extend our presence within at-home personal care technology, which is one of the fastest growing categories in beauty and self-care.”
“Our creative process always begins with What if?,” says Balmer. “What if we weren’t constrained, what if we looked outside the industry? We learn a lot through consumer research, but we also realize we’ve invented something that nobody has seen before.”